# What the Font? Typography is the artistic characteristics of the text that appears on any visual media.  Fonts are different styles of typography, and there are some commonalities between different fonts.  For example, some fonts have ticks on the tops of the letter I whereas others (like this one) don’t.  There are terms for these aspects of typography, and specific ways to apply these aspects for maximum effect. Inside the study of typography exists some principles that can be applied to all other aspects of visual design, including photography.  We’ll be discussing those as part of our exploration of typography here. # Your Tasks (in Google Slides) 1. Read through the article at [https://medium.com/@aratidube12lns/4-point-grid-system-for-more-consistent-interface-design-efea81dea3f3](https://medium.com/@aratidube12lns/4-point-grid-system-for-more-consistent-interface-design-efea81dea3f3) for a great explanation of one of those principles, then answer the following questions; 1. What is a 4-point grid? 2. Could you argue using any other size of grid? 3. What is the point of a 4-point grid?  What is the main lesson that you can take and apply to all other visual design? 2. Next, read through the article at [https://m2.material.io/design/typography/understanding-typography.html#type-properties](https://m2.material.io/design/typography/understanding-typography.html#type-properties) until you get to the heading titled “Readability”.  This article provides you with some terminology that becomes useful.  Define the following terms; 1. baseline, capline and midline (x-height) 2. ascender and descender 3. aperture, leading and weight 4. serif, sans-serif and monospaced 3. Font Hunt: each of the following situations would require a specific typograph.  Discuss fonts that would work best for each circumstance, providing examples.  Explain why you chose the fonts you did; refer to the aspects of the type that help meet your goal, and provide (in any way) a quick sample of both good and bad use of type in those circumstances. 1. A business letter 2. A company website 3. A fancy party invitation 4. A kid’s party invitation 5. A sign that directs people not to enter a space 4. What is the purpose of “whitespace” in text?  How should whitespace in a textbook differ from a website?  From a poster or billboard? # Marks - Presenting - 8 marks - Responding - 21 marks - Connecting - 11 marks